A business proposal is a document that outlines the terms of a business relationship between two or more parties. It is typically used to persuade a potential client or partner to take a specific course of action, such as purchasing a product or service, entering into a partnership, or investing in a business.

Here are some key points that you may want to consider including in a business proposal for a software company:

1. Introduction: This should include a brief overview of your company, its products or services, and its target market.

2. Problem statement: Identify the problem that your product or service is designed to solve, and explain how it addresses the needs of your target market.

3. Solution: Describe the features and benefits of your product or service, and explain how it solves the problem identified in the problem statement.

4. Pricing: Outline the costs associated with your product or service, including any recurring fees or subscription plans.

5. Implementation: Detail the process for implementing your product or service, including any necessary training or support.

6. Evaluation: Discuss the metrics that will be used to evaluate the success of the product or service, and outline any ongoing support or maintenance that will be provided.

7. Conclusion: Summarize the key points of your proposal and reiterate the value that your product or service will bring to the client or partner.

Remember to tailor your business proposal to the specific needs and goals of your potential client or partner, and to highlight the value that your company can bring to the relationship.